Wheatbags Love was founded in 2014 by Kim Stark. Back in the day when she was a remedial massage therapist she got a little frustrated by how ugly your standard wheatbag was. What was with all the corduroy in bad colours? Determined not to sell those in her clinic she started making her own. Kim and a wonderful team of women work out of a studio in Melbourne where everything is still made by hand using all-natural and organic materials.