Founder Anna Buss is a personal trainer and health nutritionist who spent over a decade researching plant-based ingredients and worked closely with skin experts to develop evidence-based, bioactive formulas that penetrate the skin.
Fitglow's formulas and ingredients are selected based on three requirements: Will the skin recognise the ingredients? Can skin absorb the nutrients? Can skin maximise the potential of its key actives? This thorough ingredient analysis and science-based approach make Fitglow's products truly unique! Their range of clean skincare and makeup is designed to help improve common skin challenges such as dehydration, sensitivity, pigmentation and premature ageing. All products are made from ethically sourced, plant-based ingredients that are free of heavy oils, silicones and waxes.