How does fruit pigmentation work?
Fruit pigmentation is a fairly new innovation within the beauty industry that relies on food technology research.
In an interview● 100% Pure founder, Susie Wang, explained this process saying ’it’s a new technology; it started off because the food industry has more technology compared to cosmetics. They found a way to isolate and extract color pigments from fruits and then put it into a cosmetic base and from there you can get things like, lipstick. For foundations you want more of that ’skin-tone look", so you’ll see a lot of apricot, peach, and carrot versus our blushes where you’ll see strawberries [and] raspberries. It depends what you’re looking for and what kind of payoff you want to achieve. For eyes we want darker colors so we’ll use blueberries, or blackberries, or figs. It’s something that is definitely the first of its kind."
What are the benefits of wearing fruit pigmented makeup?
Fruit pigments are actually the concentration of a fruits vitamins and minerals, which means they are much better for you than mainstream chemical based products! As these cosmetics are full of antioxidants, they are good for the skin and fight off free radicals that are associated with ageing.
Mainstream beauty products often contain harsh chemical preservatives, petrochemicals, synthetic fragrances, lead and parabens which can be toxic and potentially penetrate into the blood stream. That’s why fruit pigment technology is so amazing! These products will not only provide bright, beautiful colours but actually help feed the skin with goodness●●
This is particularly important when it comes to lipstick and glosses. Just like we wouldn’t eat any chemical ridden foods, we shouldn’t be putting these chemicals anywhere near our mouths!
Fruit pigmented lip products
100% Pure has an incredible new range of Gemmed Lip Glosses that are naturally fruit pigmented and contain semi precious gemstones such as Australian opal, rose quartz and pyrite for incredible shine! It's a product unlike any I've ever seen before! These stunning lip glosses contain no hidden nasties and are perfect to wear by themselves or layered over your favourite lipstick. They are formulated with beautiful fruit pigments from fruits including blackberries, cherries, raspberries, pomegranates and blueberries. These pigments are blended with soothing ingredients like shea butter and vitamin E to leave your lips softer than ever.
With eight colours to choose from, your only problem will be finding your favourite! There are some with a subtle shine like Peacock Ore and others with a head turning sparkle like Rainbow Aura.
If you’re looking for a classic lipstick, then I recommend the 100% Pure Anti-Ageing Pomegranate Lipsticks! They have a creamy, moisturising formula that glides on the lips with ease. These lipsticks are very long lasting too, so you won’t have to worry about reapplying throughout the day! Pigmented with ingredients including cocoa, grape, pomegranate and plum, these anti-ageing lipsticks will become a definite staple in your beauty routine!
For days when you only want a subtle hint of colour on the lips, then the 100% Pure Lip Glazes are the perfect solution! Kris Carr's natural lipstick round up ranked the 100% Pure Lip glaze in Coquette number 1 on her toxin free list and with a number 1 EWG rating (the lowest rating possible). These are a personal favourite for me, the Elderberry Lipglaze is my absolute go to lip shade. They are smoothing and hydrating, with a light colour that looks natural on the lips. These lip glazes are pigmented with fruit too of course! Containing ingredients such as raspberries, peaches and apricots, they are the every day and night out lip colour!
●the-green-find.com
●●100percentpureblog.com
